EP74: Tracy Osborn – launching a Kickstarter, a book, a SaaS!

If you want to launch your own Kickstarter, write your own book, or build your own web application you're going to love this episode. Tracy Osborn is a serious bad-ass who's done all three!

If you want to launch your own Kickstarter, write your own book, or build your own web application you’re going to love this episode.

Tracy Osborn is a serious bad-ass who’s done all three! She’s my guest this week.

In this episode Tracy goes through the process of running a Kickstarter, and the lessons she’s learned:

When I conceived the book idea, I was faced the decision whether I should work with a publisher, or whether I should self-publish. In the end, the typical royalty/advance structure turned me away from working with a publisher. Why not drum up an “advance” by running a Kickstarter campaign? If the campaign was successful, I would be able to bring in some early revenue to help finance my time with writing the book, as well as test demand and start building an audience. Seemed like a no-brainer.

Show notes

Note from Justin

I had a great time speaking at MicroConf Europe about  Marketing for Developers, my new book. Before I left I had a bunch of people buy a beta version. The feedback is really positive. Looking forward to doing the official launch in the next 3-5 weeks. Here’s a photo from my talk!

Want to help the show? If you could go to  iTunes leave a nice review that would be superb. Also: if you’re listening on  Stitcher, please leave a review on there!

Cheers,
Justin Jackson
@mijustin

Music: Lethal Force by Striker, visit them at  striker-metal.com

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